Looking beyond a listing

Getting a brand listed is, of course, only part of the task. The rest of that task is in-store excellence – we secure shelf position, stock availability and deliver merchandising support.

Field sales team

Field sales team

Sales & Marketing Ireland has a dedicated territory sales team with access to all FMCG channels. The team is split into two: Multiples Team – covering all Dunnes Stores and Tesco accounts including direct sales coverage and in-store compliance. Convenience Team, covering all SuperValu, Spar, Centra and cash & carry outlets, including direct sales coverage and in-store compliance.

In-store merchandising

In-store merchandising

At Sales & Marketing Ireland we have also invested in merchandising expertise to manage general in-store merchandising, promotional displays and planogram implementation.

Shaping strategy

Shaping strategy

Our specific territory and market knowledge allows us to provide the essential strategic support required to deliver cut-through for our brand partners to deliver increased sales and market share.

Relationships and reach

Relationships and reach

We are proud of the relationships we have built with brand owners and customers and we are delighted to be valued as a true business partner and supplier of choice. We are recognised for our access to all key distribution channels – wholesale, grocery, independent, convenience and forecourts.

Biggest brands, best people

We’re proud to work with some of the biggest global brands. As a result we seek out the most committed and motivated individuals – talented people who thrive in the high-performance culture rooted in our core values.

To deliver the best for our brands we encourage our staff to fulfill their personal and professional potential.

Investing in partnership

We invest in our brand partnerships, to enable owners of brands such as Colgate, Tunnocks, Marigold, Ryvita, Finish, Nurofen, Twinings, Dylon and Organix to continue to grow in terms of both sales and market share.

Talk to us about an SHS brand partnership today.

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