Harnessing Heat

The Standard Brands mission is to deliver consistently safe and reliable products that make firelighting, barbecuing and cooking as convenient and enjoyable as possible.

A history of innovation

A history of innovation

Our legacy stretches back over 200 years and includes the creation of the first commercial kerosene firelighter in 1936. It was an instant success and remains the cornerstone of our portfolio today.

Global reach

Global reach

Our portfolio contains household names and category-leading brands in a number of global markets, from the UK and Ireland to Eastern Europe and the Middle East.

Delivering value plus efficiency

Delivering value plus efficiency

Our products provide outstanding value for money and are engineered to light easily first time, every time – and to burn hotter for longer, indoors and outdoors.

Our Brands & the Environment

We fully embrace our environmental responsibilities, and continuously implement initiatives both large and small to maintain and improve our credentials in this area. Our efforts are both local – including the area where our Irish factory is located and where many of our employees live – and international.

In 2008, we successfully launched our Sustainability Initiative and have made significant changes to the way that we operate as a business and as a production facility.

  • Waste generated in manufacturing is fully recycled back into production.
  • Our control procedures ensure that our liquid discharges are fully compliant with licence agreements and relevant legislation.
  • Firelighter packaging is 100% recyclable.
  • We have a natural range of products made from sustainable wood and wax with FSC accreditation.
  • We have developed a unique firelighter formulation using naturally derived, fully sustainable biofuels that are kind to both the environment and wildlife.

Explore the Brands

The Standard Brands portfolio covers comprehensive, high-performance, premium products comprising firelighters, firelogs, liquids and charcoal.

Zip

Zip

Zip is the No1 ignition brand in the UK, Ireland, France, Belgium and Canada. It’s a high-quality brand that includes a range of products to meet consumer needs across the globe.

Jam’rah

Jam’rah

Jam’rah, meaning ‘the heart of a fire’, is the brand name traded throughout the Middle East – in Bahrain, Qatar, U.A.E., Kuwait and Oman.

Sunny Jim

Sunny Jim

Sunny Jim has been an established brand in Northern Ireland for 50 years and is the country’s best-value firelighter brand.

Drummer

Drummer

Drummer, Ireland’s favourite economy firelighting brand, delivers outstanding burn-time with great value for money.