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SHS Drinks is broadening its heritage cider offering this summer with the reintroduction of Merrydown Dry. With glass-bottled apple ciders currently growing at an extremely robust +14.5% in the impulse channel, the Company believes that it’s the perfect time to launch a new product and grow the Merrydown range to a total of three complementary variants.
This spring sees the continuation of the #1 Ready to Drink stalwart WKD’s development of its vibrant and exciting flavour range with the launch of the new delicious WKD Mango Crush.