Brand Facts

WKD believes in bringing friends together, to celebrate the best of times.

No1 RTD

WKD is number one in the RTD category, with 56% market share - twice the brand size vs. nearest competitor* (*NielsenIQ Total Take Home £ Value MAT to, 02.23.23)

Marketing

Reaching millions of 18–30-year-old consumers through partnering with the UK’s most talked about show, plus huge influencer, social media and TV campaigns.

Flagship Brand

WKD is the brand leader of the RTD category, consisting of five great core flavours. Available in a range of packs, there is something for everyone.

Always Innovating

The newest addition: WKD Vibe. WKD Vibe is a vibe on its own or get even greater vibes from layering, with five flavours available in Blue Raspberry liqueur, Tropical liqueur, Blue Raspberry creamy liqueur, Pina Colada creamy liqueur and Strawberry creamy liqueur (15% ABV).

Explore the range

WKD offers a range of sparkling (4% ABV) fruit flavours. WKD Blue, WKD Iron Brew, WKD Berry Blast and WKD Orange & Passionfruit offer a great tasting, refreshing fruity drink.

WKD Blue

Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.

WKD Iron Brew

Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.

WKD Berry Blast

Sparkling fortified alcoholic premix blending berry and other delicious flavours. Best served chilled.

WKD Purple Grape

Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.

WKD Orange & Passionfruit

Sparkling fortified alcoholic premix blending Orange and Passionfruit flavours. Best served chilled.

WKD X

Available in Blue Raspberry, Dark Berry and Mango Passion (7% ABV), WKD X offers a great taste with something X-tra!

WKD Cocktails

WKD Cocktails (5.5% ABV) allow us to bring the bar to you, with three refreshing flavours, Blue Lagoon, Berry Daiquiri and Tropical Sunrise.

WKD Vibe

WKD Vibe is a Vibe on its own or get even greater Vibes from layering, with five flavours available Blue Raspberry liqueur, Tropical liqueur, Blue Raspberry Creamy liqueur, Pina Colada Creamy liqueur and Strawberry Creamy liqueur (15% ABV).

Our deliciously, refreshing cocktail pitchers are made for sharing.

Cheeky V

2 x 275ml bottles WKD Blue, 50ml port, topped with lemonade and ice.

Passion Martini

2 x 275ml bottles WKD Orange & Passion Fruit, 50ml vanilla vodka, 50ml prosecco, topped with lemonade and ice.

WKD is the original and No1 ready to drink brand

Started in 1996, WKD rose to fame with its much celebrated ‘Have you got a WKD side’ campaign and has continued to produce refreshing fruity alcoholic flavours. In 2016 WKD underwent a major reinvention, responding to changes in the audience’s culture. Going from strength to strength in 2022 following huge media campaigns and exciting new product launches.


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