WKD believes in bringing friends together, to celebrate the best of times.
WKD is number one in the RTD category, with 57% market share – twice the brand size vs. nearest competitor* (*Nielsen Scantrack total take home £ Value, 16.07.22)
Reaching millions of 18–24-year-old consumers through partnering with the UK’s most talked about show, plus huge influencer, social media and TV campaigns.
WKD is the brand leader of the RTD category, consisting of six great core flavours. Available in a range of packs, there is something for everyone.
The newest additions: WKD Cocktails and WKD X. WKD Cocktails allow us to bring the bar to you, with three refreshing flavours. WKD X is a sparkling vodka-based drink, available in Blue and Gold (7% ABV).
Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.
Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.
Sparkling fortified alcoholic premix blending berry and other delicious flavours. Best served chilled.
Sparkling fortified alcoholic premix blending raspberry, strawberry and other fruit flavours. Best served chilled.
Sparkling fortified alcoholic premix blending Orange and Passionfruit flavours. Best served chilled.
Available in Blue and Gold (7% ABV), WKD X offers a great taste with something X-tra!
WKD Cocktails (5.5% ABV) allow us to bring the bar to you, with three refreshing flavours, Blue Lagoon, Berry Daiquiri and Tropical Sunrise.
2 x 275ml bottles WKD Iron Brew bottles, 50ml spiced rum, topped with lemonade and ice.
2 x 275ml bottles WKD Blue, 50ml port, topped with lemonade and ice.
2 x 275ml bottles WKD Raspberry Lemonade, 25ml tequila, topped with lemonade and ice.
2 x 275ml bottles WKD Orange & Passion Fruit, 50ml vanilla vodka, 50ml prosecco, topped with lemonade and ice.
Started in 1996, WKD rose to fame with its much celebrated ‘Have you got a WKD side’ campaign and has continued to produce refreshing fruity alcoholic flavours. In 2016 WKD underwent a major reinvention, responding to changes in the audience’s culture. Going from strength to strength in 2022 following huge media campaigns and exciting new product launches.
