Brand Facts

WKD believes in bringing friends together, to celebrate the best of times.

No1 RTD

AC Nielsen and CGA ranked WKD as the UK’s number 1 ready to drink brand with 47% share of traditional RTDs

Marketing

WKD ‘For the now’ campaign is about creating, capturing and sharing now moments with our audience, across events, social, digital, outdoor media and new generation publishers.

Flagship Brand of the RTD Category

WKD is the brand leader of the RTD category, consisting of 7 great flavours, the original WKD Blue and Iron Brew, WKD Berry, Passion Fruit and new Mango Crush plus 95cals NKD. Available in a range of packs there is something for everyone.

WKD Mixed Cocktail Cans

Zero effort, maximum style. WKD Mixed is a range of fruity, great tasting, perfect every time cocktails from the UKs No.1 RTD brand. With 6% alcohol WKD Mixed is available in three pre-mixed flavours: Oh Schnapp (peach Schnapps, berry & orange), Cheeky V and Passionista (Rum, passion fruit and lemonade).

Explore the range

WKD offers a range of sparkling (4% ABV Alcohol) fruit flavours. WKD Blue, Iron Brew, Berry, Passionfruit and Mango Crush offer a great tasting, refreshing fruity drink.

WKD Blue

Sparkling fortified alcoholic premix blending mixed fruit flavours. Gluten Free. Best served chilled.

WKD Iron Brew

Sparkling fortified alcoholic premix blending mixed fruit flavours. Gluten Free. Best served chilled.

WKD Berry

Sparkling fortified alcoholic premix blending berry and other flavours. Gluten Free. Best served chilled.

WKD Passion Fruit

Sparkling fortified alcoholic premix blending passion fruit and other flavours. Gluten Free. Best served chilled.

WKD Mango Crush

Sparkling fortified alcoholic premix blending Mango Crush flavours. Gluten Free. Best serve chilled.

NKD is a range of sparkling (4% ABV Alcohol) blending fruit flavours. NKD Lemon & Lime or Blueberry & Elderflower, are both great tasting, light, refreshing and contains less than 100 calories per bottle.

NKD Lemon & Lime

Sparkling fortified alcoholic premix blending lemon and lime flavours, with only 95 calories per bottle. Gluten Free. Best served chilled.

NKD Blueberry & Elderflower

Sparkling fortified alcoholic premix blending Blueberry and Elderflower flavours, with only 95 calories per bottle. Gluten Free. Best served chilled.

Our deliciously, refreshing cocktail pitchers are made for sharing

Cheeky V

2 x 275ml bottles WKD Blue & 50ml port topped with lemonade & ice

Balls of Steel

2 x275ml bottles WKD Iron Brew bottles, 50ml herbal liqueur, eight squeezes of fresh lime & ice

The Passionista

2 x 275ml bottles WKD Passion Fruit, 50ml melon liqueur topped with lemonade & ice

Tropiberry

2 x 275ml bottles WKD Berry, 50ml peach schnapps, topped with orange juice & ice

Zingaling

2 x 275ml bottles NKD Lemon & Lime, topped with prosecco and crushed ice

Pastle Crush

2 x 275ml NKD Blueberry & Elderflower, 50ml peach schnapps, lemonade and crushed ice

Mango Fandango

2 x 275ml Mango Crush, 25ml Passoa, 25ml vanilla vodka, topped with orange juice and ice

WKD is the original and No1 ready to drink brand

Started in 1996, it rose to fame with its much celebrated ‘Have you got a WKD side’ campaign and has continued to produce refreshing fruity alcoholic flavours. In 2016 WKD underwent a major reinvention, responding to changes in the audience’s culture.

Visit our website