BPS Expands Jamie Oliver Range with New Curry and Meal Pastes

British Pepper & Spice has expanded its partnership with Jamie Oliver, taking on the manufacturing of four curry pastes and securing the licence for further product development and marketing. As part of this collaboration, four new meal pastes launched exclusively in Tesco, providing home cooks with simple, flavour-packed solutions for midweek meals.

The four curry pastes – Korma, Keralan, Tikka Masala and Madras – became available in Tesco stores in September 2024 following a full rebrand across multiple Jamie Oliver categories. Building on this momentum, the Jamie Oliver range now includes meal pastes inspired by British favourites: Classic Cottage Pie Paste, Brilliant Bolognese Paste, Deep Dark Stew Paste and Smoky Fajita Paste.

This expansion taps into key growth categories driven by major trends in consumer behaviour and is set to unlock genuine innovation in the market. Designed for families and home cooks who value convenient, quality home-cooked meals, these meal pastes offer a ‘helping-hand’ solution that serves four and simplifies midweek cooking without compromising on taste.