A Bold New Look for Meridian

This summer, Meridian is rolling out a bold new look with a refreshed pack design, which will make it easier for shoppers to find the UK and Ireland’s favourite natural nut butters on supermarket shelves.

The new design brings clearer colour coding across the full Meridian range, more easily distinguishing between crunchy peanut and delicious almond, which will help drive standout and navigation in a fast-growing but busy category.

Still made the same way, Meridian is roasted and produced in Wrexham using 100% nuts (skin on), never with palm oil, and with no unnecessary additions. The focus on simplicity and quality is what continues to set the brand apart in a market now worth £155 million and growing at 5.9% annually₁.

Meridian continues to lead that charge with a market-beating 16% growth rate and 13% market share₂, delivering nearly £18 million in annual value sales. By achieving its highest share in three years, the brand shows no signs of slowing down.

“This refresh is about making a strong brand, even stronger,” said Rachael Kelland, Brand Manager for Meridian. “We’ve got a product people trust, one that’s built on quality, taste and transparency, and this new look makes it even easier for them to find what they’re looking for. Whether it’s smooth peanut or a more textured crunch variety, shoppers can now spot their favourite at a glance.”

The pack redesign is being supported by an integrated shopper marketing campaign, with digital and influencer activity already underway and outdoor media planned for later in the year. The aim is to drive further brand engagement and bring new consumers into the category.

The relaunch comes at a time when consumers are increasingly looking for plant-based sources of protein, with nut butters offering an accessible and versatile solution. For Meridian, it’s about staying consistent and authentically real, with products that support healthier lifestyles without compromise.

Sources:

1: Grocer Top Products in association with NIQ: 52 weeks to 07.09.24

2: Nielsen latest 12 weeks to 14/06/25