Our autumn campaign has well and truly started on Merrydown. Our on-pack promotion has gone live in stores nationwide with promotional neck collars on 120kbottles – consumers have the chance of winning prizes ranging from shopping vouchers, book tokens and entertainment systems between now and the end of the year.
Following on from our Silver medal award win at the 2019 International Cider Challenge we will be raising our profile significantly with the help of food and drinks expert Pritesh Mody - a regular guest on Sunday Brunch. Pritesh will be talking up the quality messages of Merrydown and what makes it the perfect accompaniment to Autumn dishes, as well as the ideal ingredient for four newly created Merrydown cocktails.
We will also be communicating our award win with impactful aisle fins in 100 Tesco stores from the 30th October – drawing consumers attention to our award winning status.
We will have presence at 2 Foodies Festivals at the end of November– Tatton Park and Edinburgh – where we will have the chance to engage with up to 150k visitors. Sampling, selling and giving visitors the chance to take part in a competition to win lovely autumnal prizes such as woolly socks and scented candles.
Love your autumn Merrydown time.