To achieve brand volume and profit targets for SHS Drinks through the development of category-led insights and recommendations that grow sales and market shares
To build strong networks and work closely with Sales teams and external customers, leading the Category Review process to achieve mutual long term category growth
To increase the in-store visibility of SHS Drinks brands by utilising the latest category management tools and research and ensuring insights are at the heart of our category and brand strategies and plans
Key Responsibilities / Duties:
Assist in the delivery of annual budget and brand plans across On Trade and Take Home channels, creating strategic category led-insights and recommendations that achieve distribution and space gains, increased brand share and deliver against volume and profit targets.
Develop collaborative partnerships and networks with our major customers through insightful market and sales analysis. Utilise the latest category management tools, techniques and processes to achieve range, space and NPD targets at annual category/range reviews and OOH tenders and deliver Look of Success KPIs targets.
Provide an external customer-category lens to day-to-day business planning and the annual planning process. Track and report performance and develop category plans that ensure sales and share targets are achieved.
Utilise category scorecards to develop and execute the category drivers that will increase SHS brand visibility and increase shopper demand.
Work with Sales and Brand Marketing teams to ensure insights are at the heart of our business plans, creating insight-led compelling category selling stories that support the sell-in of annual marketing programmes and help deliver non-price arguments to support customer JBP agreements.
Post evaluate promotional activities and category/range reviews and make recommendations to increase in-store visibility, improve base/dealt sales mix and increase shopper conversion (penetration and basket spend).
Utilise existing and conduct new in-store shopper research to understand the latest shopper behaviour and motivations. Update category point of buying visions that encourage increased shopper conversion, build category sales and give SHS Drinks that leading-edge with customers.
Build the knowledge of cross-functional teams on the latest customer strategies and competitor intelligence in-store and develop customised category solutions that are mutually beneficial to SHS Drinks and the customer.
Objectively monitor customer specific category performance and provide sales teams with monthly category updates, ad hoc deep dives and competitor analysis that will influence future customer and brand planning.
Experience / Qualifications:
Degree level (any discipline)
Category managing and insights, range and space management
Category data - Nielsen, IRI, Kantar, CGA, Dunnhumby, i2C
Category Selling Stories
Consumer & Customer Excellence, Communication, Planning & Organising, Process & Performance Excellence, Team Work, Detail Handling, Initiative, Influencing
Passionate & positive, purposeful and pro-active, collaborative, analytical.
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