Established in 1979, ESA is the UK’s leading retail research specialist.

Address
Ziggurat
25 Grosvenor Road
St Albans, Hertfordshire
AL1 3AW

TEL 01727 847 572
FAX 01727 735 449

ESA is the leading provider of primary research information in retail providing a full range of research and information services.

They partner clients to help improve sales performance through more accurately understanding the key drivers of consumer demand, and then work with clients to define, implement and monitor improvement action plans.

The four main service areas are:

  • Consumer research – understanding what is key to customer satisfaction and what drives consumer buying decisions
  • Mystery shopping – what standards of service are being met and where could they be improved with what results
  • In-store observations – investigating key in-store facts around the category and product pricing, promotions, range, space and availability
  • Consulting – combining some or all of these services to get a full picture of drivers of consumer demand in-store

Clients cover agencies, brand owners and retailers, including DMS, Nielsen, Nestlé, L'Oréal, P&G, Warner Bros. Pictures, Argos, B&Q, The Body Shop, Next, Tesco Ireland.

From their Head Office in St Albans, they manage a field force of over 2,000, enjoying accreditation to IQCS, MRQSA, BS7911 and ISO9001.

ESA was acquired by the Group in 2005.