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Introducing the One & Only WKD Purple

11 March 2011

WKD PurpleWKD is poised to turn Purple as Beverage Brands embarks on the latest wave of innovation for Britainís most popular RTD brand.

Available from this month, WKD Purple breaks new ground by becoming the first ever Limited Edition to be launched by the iconic brand which has been the powerhouse of the £627 million RTD category and the No 1 best seller for the best part of a decade.

The new Limited Edition WKD Purple variant will be available for six months.

The launch will be supported by a £3 million marketing campaign which forms part of the £30 million marketing spend for the WKD brand this year. Launch activity is being targeted at key touch points for the WKD consumer audience and will include high profile TV advertising, outdoor posters, extensive sampling and a heavy weight digital campaign rolling out from late April onwards.

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